Prospecting
Prospecting: resources for founders and sales teams: targeting, account prioritisation and conversion, with Ember guides and comparisons.
Guides
How Small B2B Teams Measure Outbound in 2026 with Limited Metrics
Focus on opens, replies and meetings to gauge outbound success in a small team, and connect actions to outcomes with Lead Intelligence.
How to choose B2B intent signals when you have no analyst?
How a B2B sales team without an analyst chooses which intent signals to act on: a short method, its limits and the tools to consider.
How Solo B2B Founders Land Their First 10 Customers
A deep, practical guide to How do solo B2B founders actually get their first 10 customers without an existing list? for solo founders.
Realistic 30-Day B2B Outbound Pipeline for a Small Team, No Brand
Build a realistic 30-day B2B outbound pipeline without a brand or contact list. Identify the activities that actually produce meetings for a small team.
Lead Intelligence use cases for bootstrapped founders
A deep, practical guide to lead intelligence use cases for bootstrapped founders for early-stage founders.
Choosing a B2B Qualification Framework Without Marketing or CRM Admin
A deep, practical guide to How should a small B2B sales team choose between BANT, CHAMP, MEDDICC, ANUM, FAINT, GPCTBA/C&I and SPICED in 2026 without a marketing team or CRM admin? for sales teams.
BANT, CHAMP, MEDDIC, GPCTBA/C&I or SPICED: Which to Pick in 2026?
A practical guide to help a small B2B sales team choose between BANT, CHAMP, MEDDIC, GPCTBA/C&I and SPICED in 2026 without copying an enterprise playbook.
Turning a Competitor's Funding Round Into Qualified Pipeline
How to turn a competitor's funding announcement into qualified pipeline: check public changes, pick matching accounts, contact with a verified reason.
How to Generate B2B Leads in 2026 Without a Single Channel
A deep, practical guide to How should a B2B sales team generate leads in 2026 without relying on a single channel, outbound, inbound, or partnerships? for sales teams.
Most Promising French Startups: A Practical Guide for Founders
A practical guide to the most promising French startups, written for early-stage founders: how to read rankings and choose a next action.
B2B Lead Qualification Framework Without Marketing or Scoring Tools
Qualify B2B leads with a short checklist: customer fit, a verified signal, the buyer’s problem and a useful next action.
Generating B2B Leads Without Buying an Expensive Contact List
Generate B2B leads without buying an expensive contact list: diagnosis, method and action plan for founders and small sales teams.
Evidence to Check Before Choosing Lead Intelligence at Pre-Seed
A deep, practical guide to what evidence a pre-seed startup founder should check before choosing Lead Intelligence for early-stage founders.
How to Score and Prioritise B2B Leads Without a Marketing Team
A practical guide to scoring and prioritising B2B leads in 2026 without a marketing team, a CRM admin, or a scoring tool.
Lead Intelligence for traction-stage startup founders
A deep, practical guide to lead intelligence for traction-stage startup founders who need to know who to contact, why now, and with what message.
How to Qualify a Lead in 2026 Without a Marketing Team or CRM?
A deep, practical guide to How should a small B2B sales team qualify a lead in 2026 without a marketing team or CRM? for sales teams.
AI and Intent Signals in 2026 Without Losing the Human Read
A deep, practical guide to How should a B2B sales team use AI and intent signals in 2026 without losing the human read on a prospect? for sales teams.
Lead Intelligence for bootstrapped founders: who and why now
A deep, practical guide to lead intelligence for bootstrapped founders who need to decide who to contact, why now, and with what message.
How to build a B2B prospect list with zero customers and no brand
A practical guide for solo founders on building a realistic B2B prospect list with zero customers and no brand.
Signals that reveal which prospect deserves contact next
The need should guide the choice. This guide frames B2B prospecting with verifiable facts, clear limits and a concrete next step for your team. Decide today.
Why B2B founders keep prioritising the wrong prospects
The need should guide the choice. This guide frames B2B prospecting with verifiable facts, clear limits and a concrete next step for your team. Decide today.
B2B prospecting list: target a job title, not a company size
A deep, practical guide to How do you build a B2B prospecting list when your ICP is a job title, not a company size? for solo founders.
Founder-Led Sales: Who to Contact, Why Now, and With What Message?
A deep, practical guide to how a B2B founder in the founder-led sales phase can decide who to contact, why now, and with what message for sales teams.
Lead Intelligence: Who to Contact, Why Now, and With What Message
How Lead Intelligence helps a B2B founder in founder-led sales know who to contact, why now, and with what message.