Radar · Strategic intelligence
Your competitors are moving. Know where, how and why.
At launch, Radar will follow your competitors, their public pages and the sources of your sector, then give you a sourced brief: launches, funding rounds, hires, and what you can do about them.
Your competitors move faster than your monitoring.
Today
You find out about a competitor’s launch the day a prospect mentions it.
With Ember
You see their moves coming.
Launches, funding rounds, hires and pricing page changes stand out in the brief, dated and sourced.
Today
Your market watch fits in a dozen tabs and a spreadsheet that is never up to date.
With Ember
A watch you launch in one click.
You tick the competitors and topics; Radar reads the sources and checks the facts.
Today
Your team and your investors want facts, not impressions.
With Ember
A brief you can pass on.
Clear, sourced, with the date of every point: ready to share with your team.
From your website address to your brief
Three steps, no complicated setup. At launch, your first watch will usually take one to two minutes.
1. Your website
Radar understands your business.
From your website address, Radar reads what you sell and suggests competitors and topics to follow. You tick what matters.
Example: you give your startup’s website, Radar suggests direct competitors and topics from your market.
2. The watch
Radar searches and checks.
It queries official registers, the press, public tenders when your business answers them, and the public pages of the companies you follow. Every fact is checked before it is kept.
Example: a funding round announced by a competitor is kept once a recognised source confirms it.
3. The brief
You get a clear brief.
What is moving, why it matters, what to do, with the source and date of every point. It arrives by e-mail, ready to pass on to your team.
Example: the Competitive Intelligence Brief arrives by e-mail, ready to pass on to your team.
Your deliverable
Competitive Intelligence Brief
You know where your competitors are moving, and what to do in response.
A sourced brief on your competitors, with the source and date of every point.
What is moving
The new fact, dated and sourced
Launches, funding rounds, hires and changes on their pages.
Why it matters
What this fact changes for you
Why each move matters to your startup.
What to do
One proposed action per point
The response to consider: a suggested action for every point.
Your competitive watch deserves better than a spreadsheet nobody updates.
| Topic | Classic method | With Ember |
|---|---|---|
| Competitor tracking | A spreadsheet kept by hand, updated when you think of it | A watch you will launch in one click on the competitors you tick |
| Sources | Alerts, social networks and scattered searches | Official registers, press and the public pages of the competitors you follow |
| Reliability | Rumours mixed in with facts | Every fact checked, with its source and date; a single source is flagged |
| Decision | Findings that lead nowhere | A suggested action for every point |
| Sharing | A message pasted into the team channel | A clear, sourced brief, ready to pass on to your team |
Classic method: alerts, tabs and a spreadsheet kept by hand.
Frequently asked questions about Radar
Stay one step ahead of your competitors.
Radar starts from your website address and suggests the competitors to follow: you tick what matters.