Radar · Strategic intelligence
Focus on your clients. Radar keeps an eye on your market.
At launch, Radar will follow your peers, your topics and the official sources of your trade, then give you a sourced brief: what changes, why it matters, what to do this week.
Your market moves, and you hear about it from your clients.
Today
You never have time to keep an eye on your competitors.
With Ember
Radar keeps watch for you.
You choose who and what to follow; Radar reads the sources and checks the facts.
Today
You learn from a client that a peer changed their rates or launched an offer.
With Ember
You know first.
Changes on your competitors’ pricing, news and jobs pages stand out in the brief.
Today
You hesitate over where to spend your prospecting time.
With Ember
You know where to focus your efforts.
Every point comes with a suggested action: you decide what deserves your week.
From your website address to your brief
Three steps, no complicated setup. At launch, your first watch will usually take one to two minutes.
1. Your website
Radar understands your business.
From your website address, Radar reads what you sell and suggests competitors and topics to follow. You tick what matters.
Example: you give your business website, Radar suggests peers and topics from your trade.
2. The watch
Radar searches and checks.
It queries official registers, the press, public tenders when your business answers them, and the public pages of the companies you follow. Every fact is checked before it is kept.
Example: an offer launched by a peer and confirmed by the trade press shows up in your brief.
3. The brief
You get a clear brief.
What is moving, why it matters, what to do, with the source and date of every point. It arrives by e-mail, ready to pass on to your team.
Example: "My opportunity radar" will land in your inbox, short and ready to read.
Your deliverable
My opportunity radar
You know where to focus your efforts this week.
A short brief, with the source and date of every point.
What is moving
The new fact, dated and sourced
What your peers are doing and what changes in your trade.
Why it matters
What this fact changes for you
Why each point matters to your business, in a few words.
What to do
One proposed action per point
Where to focus your efforts: a suggested action for every point.
Your market watch should not eat your evenings.
| Topic | Classic method | With Ember |
|---|---|---|
| Time | Hours of research between two client meetings | A watch you will launch in one click; a short, sourced brief |
| Sources | A search engine and your social feeds | Official registers, press, public tenders and your competitors’ pages |
| Reliability | Rumours and information that is rarely cross-checked | Every fact checked, with its source and date |
| Decision | Notes to interpret on your own | A suggested action for every point |
Classic method: manual searches and e-mail alerts.
Frequently asked questions about Radar
Your market under control, without giving up your evenings.
Radar starts from your website address and suggests what to follow: you tick what matters.