Prospecting
Prospecting: resources for founders and sales teams: targeting, account prioritisation and conversion, with Ember guides and comparisons.
Guides
Enterprise Sales Pitch Decks for Procurement: Risk and TCO Blueprint
Win enterprise deals at the procurement stage with an audit-ready deck. Learn how to structure scope, TCO, security compliance, and commercial concessions.
How Buyer Critical Events Fix Stalled B2B Sales Cycles?
Uncover genuine buyer deadlines to stop stalled outbound deals and shorten enterprise sales cycles. Learn how to qualify authentic urgency across departments.
Outbound Prospecting for Non-Desk Operational Leaders
Reach operational decision-makers with direct phone outreach and field presence instead of automated emails. Learn to recognize buying signals on the ground.
Structuring Compensation and BSPCE Equity for a Founding Sales Hire
Balance base pay, discovery-driven variable compensation, and BSPCE equity for your first sales hire. Protect early cash runway while driving discovery.
How to Build Constructive Tension in Enterprise Sales Presentations
Break through polite executive stalling by making inaction riskier than change. Learn the narrative structure that turns boardroom interest into decisions.
How to Build an ICP With Fewer Than Ten Customers?
Build a testable early ICP based on acute urgency when you have fewer than ten customers. Focus on observable operational triggers to win committed buyers.
Find B2B Buying Signals in Prospect Public Footprints
Detect active buying demand in public footprints to time outbound outreach. See how hiring posts, leadership changes, and release notes reveal urgency.
Structure a B2B Sales Deck Around the Cost of Inaction
Your real competitor is the status quo. Structure a ten-slide B2B deck that quantifies what inaction already costs your buyer every month.
How to Prioritize B2B Buying Signals by Half-Life?
Prioritize B2B buying signals by half-life to engage prospects before buying windows close. Learn to classify high, medium and low decay triggers.
Build a 10-Slide Sales Deck That Drives Buyer Decisions
Structure a B2B sales deck around the buyer’s problem, evidence and next decision. Verify claims before asking for an executive commitment.
What ACV Makes Outbound Sales Viable for B2B Startups?
Dedicated outbound teams require a 50K ACV to profit, while founder outreach succeeds at smaller deal sizes. Learn how targeted context drives early pipeline.
Audit Stalled B2B Proposals to Revive Sales Pipeline
Auditing stalled B2B proposals generates qualified sales pipeline without inflating acquisition costs. Re-engage warm deals before launching cold campaigns.
Lead Intelligence Use Cases for Early-Stage Founders
Discover how Lead Intelligence helps early-stage founders find first clients. Turn evidence into a structured decision that drives measurable action and growth.
Find individual investors with Lead Intelligence
Before looking for angel investors, define your stage, sector and funding need.
Use Lead Intelligence to research suitable investors
A founder can start from a funding file to research people whose investment thesis fits the company.
Lead Intelligence use cases for a founder seeking visibility
Discover how early-stage founders leverage lead intelligence to gain deep market visibility. This practical guide covers key use cases to engage prospects.
What Lead Intelligence can do in automated prospecting
Lead Intelligence can research and prioritise contacts and prepare a next action.
Lead Intelligence for an independent founder
An independent founder can use Lead Intelligence to find accounts that fit the offer and understand why they deserve research.
Lead Intelligence Use Cases for B2B SME Leaders: A Decision
Discover how Lead Intelligence helps B2B SME leaders structure decisions, not just collect data. Turn insights into measurable sales actions and growth.
Lead Intelligence Use Cases for Consulting Firm Directors
How a consulting firm director can prioritise prospects with Lead Intelligence, using context and signals rather than sheer outreach volume.
Lead Intelligence Use Cases for Sales Directors: A Decision Guide
Sales directors use Lead Intelligence to structure decisions, not just collect data. This guide turns raw insights into actionable sales outcomes.
Lead Intelligence Use Cases for Account Executives
How an Account Executive prioritizes accounts with Lead Intelligence: context, mission, LinkedIn or import, next action and limits.
Lead Intelligence for an accounting firm
An accounting firm can use Lead Intelligence to find companies whose situation warrants sales research.
Lead Intelligence for a services agency
An agency can use Lead Intelligence to find companies whose context fits its offer.