Organisation and documents
Organisation and documents: resources to organise your information, find your documents and move projects forward, with Ember guides.
Guides
How to Hire Your First Software Engineer for a Startup?
Find and close your first software engineer using personal referral networks and competitive early startup equity. Master YC sourcing advice and offer terms.
How to Run Effective Pre-Product Customer Discovery?
Validate customer demand before writing code. Combine Steve Blank’s hypotheses with Y Combinator’s interview advice to test real needs.
How Early-Stage Startups Set and Track OKRs for Focus?
Focus your early-stage startup and eliminate distractions with outcome-driven OKRs. Apply Google benchmarks, assign single owners, and build weekly check-ins.
LinkedIn Outreach Limits and Safe Quotas for Sales Reps
Protect your sales accounts by pacing LinkedIn outreach within safe limits. Discover weekly invitation thresholds and warm-up rules to avoid restrictions.
Guide to Running Effective Early Stage Board Meetings
Run early stage board meetings focused on strategy instead of routine updates. Learn how to structure agendas, distribute pre read decks, and guide decisions.
Structuring Early Startup Equity and Cash Compensation
Balance early employee equity and cash pay to attract top talent without prematurely diluting your cap table. Explore benchmarks and French BSPCE rules.
How to Build a Convincing Why Now Slide for Pitch Decks?
Build a compelling Why Now slide by using external catalysts instead of market hype. Structure clear operational shifts that convince analytical investors.
Making B2B Outbound Sales Profitable Below $10k ACV
Make B2B outbound profitable on small contracts: fully loaded acquisition cost, short cycles and buying signals rather than contact volume.
How to Prioritize B2B Leads Without a Marketing Team?
Prioritize B2B leads without a marketing team by matching an ICP hypothesis with observable buying signals. Build a daily outreach queue focused on timing.
Post-Money SAFE Stacking: How to Manage Founder Dilution
Model post-money SAFE stacking to protect founder equity before your Series A. Understand valuation caps, MFN terms and conversion dilution across tranches.
How to Build a B2B Pitch Deck Around Cost of Inaction?
Win more B2B deals by framing your pitch deck around the cost of inaction instead of feature lists. Learn the five narrative steps to overcome buyer inertia.
How Founders Filter Feedback to Validate Product-Market Fit?
Filter customer feedback to isolate core advocates and prove product-market fit. Discard lukewarm noise and align your roadmap with verified user demand.
Choose the Right Visual Format for Strategic Decisions
Choose a deck, one-page brief or market map for the audience and decision. Verify the final facts and export before sharing.
How to Structure a Signal-Led Outbound Sales Pipeline
Focus sales outreach on verified business signals to reach ready buyers and prevent pipeline overload. Learn how to qualify leads using actionable timing.
Series A: Building a Strong Thesis and an Auditable Data Room
Align your investment thesis with an auditable data room to pass Series A diligence. Prove repeatable growth mechanics and eliminate blind spots.
AI Brand Governance: How to Keep Control of Generated Content
Keep AI-generated brand materials credible: check source facts, label estimates, review layout and approve each format before sharing.
Signal-Based Selling: How to Turn Timing into Pipeline
Signal-based selling replaces mass cold email with outreach triggered by verifiable buying signals. Method and routine for a B2B SMB.
Why Hiring Before Product-Market Fit Stalls Startups
Delaying full-time hires preserves your cash runway and iteration speed while finding product-market fit. Learn how to structure a lean team and unblock growth.
How to Structure a Pitch Deck That Builds Conviction
Structure clear, fact-based pitch decks that convince investors instead of relying on superficial visual polish. Build coherent narratives that close deals.
How to Build a Defensible SaaS Business Plan for Investors
Build a defensible SaaS business plan that proves unit economics and protects runway under investor scrutiny. Align revenue models with due diligence needs.
How Growing Teams Protect Focus Time Without Losing Responsiveness
Protect deep work and team responsiveness with explicit operational contracts. Establish channel SLAs, defensive calendar blocks, and structured pre-reads.
Building a Fundable B2B Fintech Pitch Deck in a Crowded AI Market
Build a fundable B2B fintech pitch deck in a crowded AI market. Define investor outcomes, verify evidence and plan the next step.
How to Prioritise Lead Conversations for Scale-Up Teams?
How to prioritise lead conversations: use a decision structure to rank B2B opportunities by readiness, not volume. A practical guide for scale-up teams.
How to Pick a Lead Scoring Model for Deals Under $50k ACV?
Choose the best lead scoring model for B2B sales teams selling under $50k ACV. This guide turns decision into action with Lead Intelligence insights for 2026.