Guides
Practical guides for funding, presenting and growing your business.
48 publications
What the OECD Says About SME Finance Gaps for Your B2B Pitch
An analysis published by the OECD relays the $5.7 trillion SME financing gap measured by the IFC. How a B2B founder uses that diagnosis to anchor a pitch.
What should a B2B pre-seed deck show an angel investor?
A pre-seed deck should make the customer problem, solution, team, existing evidence and intended use of funds clear.
What does a VC partner look for in a pre-seed B2B deck?
Discover what VC partners actually look for in a pre-seed B2B pitch deck. Learn how to structure your slides and tell a great story to secure your funding.
What a Realistic 2026 VC Pitch Deck Looks Like Outside AI Mega-Rounds
How to build a 2026 VC pitch deck when your round is not an AI mega-round: the five questions investors ask, 10 to 14 slides, and a plan behind the numbers.
What Pre-Seed Investors Screen in 10 Minutes of Your Deck?
Learn what pre-seed investors actually look for in the first 10 minutes of reading your pitch deck. This guide helps early-stage founders structure their deck.
What a Credible B2B Pitch Deck Looks Like for a 2026 Seed?
Build a credible B2B pitch deck for your sub-$2M seed by focusing on substance over design. This guide uses a diagnostic method to structure your narrative.
Reframe Post-COVID B2B Sales for Late-Stage Investors
Founders must reframe B2B sales to show capital efficiency and high-intent engagement for late-stage investors. Use Lead Intelligence to structure your pitch.
How to Read Euro-Area Financial Data Before Pitching Investors
How a B2B founder can read Euro-area financial integration data before pitching a cross-border investor. A guide that turns data into a measurable action.
Research and Shortlist Investors Before Sending Your Pitch
Learn to shortlist investors effectively before pitching. Ember Lead Intelligence gives early founders a structured method to target the right venture partners.
What do pre-seed B2B investors want in a 2026 deck?
Discover what pre-seed B2B investors actually look for today. This practical guide helps early-stage founders build a truly winning pitch deck presentation.
What Angel Investors and Pre-Seed VCs Screen in 10 Minutes?
Learn what angel investors and pre-seed VCs screen for in the first 10 minutes. Use this guide to structure your pitch deck for rapid approval and funding.
Angel Investor Screening Criteria for Pre-Seed 2026
Learn the key signals angel investors evaluate at pre-seed in 2026, beyond your pitch deck. Use Fund Your Growth to sharpen your structure and strategy.
How to Build a Target Investor List for B2B Fundraising?
Build a target investor list for B2B fundraising with a structured method. Define your goal, check evidence, compare options, and choose a next action.
Euro-Area Financial Integration: What It Means for Investor Choice
Learn how euro-area financial integration impacts your startup's investor base. Early-stage founders, choose investors strategically with our diagnostic guide.
Can You Build a Trusted Financial Model Without a CFO?
Learn how to build a reliable financial model that wins investor trust without a CFO. This guide helps early-stage founders master startup forecasting.
Warm Up Investors with Your Personal Brand Before Fundraise
Use your personal brand as a B2B founder to warm up investors before fundraising. Ember's Lead Intelligence guide gives you a structured decision framework.
How to Build a 12-Month Cash Runway That Investors Trust?
Build a 12-month cash runway forecast investors trust with Fund Your Growth. Use a structured method to define outcomes, check evidence, and choose actions.
Which Pitch Deck Red Flags Should Alert a Founder?
Learn which critical pitch deck red flags should alert early-stage founders before building and funding a project. Avoid strategic mistakes with our guide.
Pitch Deck and Funding Strategy: How to Avoid the Mismatch
Identify strategy gaps that block funding for early-stage founders. Use Creation to build a pitch deck that turns risk into investor confidence.
Pitch Deck and Funding: Aligning Story, Numbers and Plan
How a founder aligns the pitch deck, the plan and the funding instrument: a five-step method, with no promise of funding.