Guides
Practical guides for funding, presenting and growing your business.
7 publications
How to Prioritise Lead Conversations for Scale-Up Teams?
How to prioritise lead conversations: use a decision structure to rank B2B opportunities by readiness, not volume. A practical guide for scale-up teams.
Build trust before a B2B sales call
Before a call, share content that helps the prospect examine their own problem.
How Founders Use Content as a Pre-Sales Trust Mechanism?
Use content as a pre-sales trust mechanism to build authority before outreach. This guide helps sales teams turn insights into closed deals without lead-gen.
How to Structure a 2026 Pitch Deck for Skeptical Investors?
Structure a 2026 pitch deck that cuts through AI sameness. Use this guide to build trust with skeptical investors and win funding. 156 chars total here.
Proof Asset B2B Founders Need Before First Sales Meeting
What proof asset does a B2B founder need before a first sales meeting when the deck alone is not enough? A diagnostic and method to choose.
Minimum Viable Proof Asset Before a Warm Pitch Deck
Build a one-page proof asset before sending a warm pitch deck. Connect recipient context, one bounded claim, inspectable evidence and the next decision clearly.
Seed pitch: the slide a VC partner actually examines
At seed stage, the partner championing your deal defends it to their committee. Here is the slide to polish and how to test it with outside readers.