Sales: Research
What Does the Perfect B2B Sales Pitch Actually Look Like?
Learn what the perfect B2B sales pitch looks like, based on verified observations. This guide helps your team avoid common mistakes identified in a 500-buyer
Finding first customers: a practical founder action plan
The need should guide the choice. This guide frames founder decision-making with verifiable facts, clear limits and a concrete next step for your team.
The Minimum Proof Asset Before Zero-Budget B2B Outbound
Build one honest, source-backed proof card before B2B outbound. Show the audience, starting condition, method, evidence, limits and the next buyer decision.
What does a realistic 30-day B2B outbound pipeline look like for a small team with no brand and no list: and which activities actually produce meetings?
A deep, practical guide to What does a realistic 30-day B2B outbound pipeline look like for a small team with no brand and no list, and which activities actually produce meetings? for early-stage founders.
The Ember Brief #14 - How to get your first 100 customers
A practical guide linked to Ember's current Lead Intelligence capability.
The Ember Brief #02 - Finding your first customers does not start with volume. It starts with signal.
A weekly curated brief of the news that matters to sales teams.