# Ember > Ember connects prospecting, funding, visual creation and decisions for founders and their teams using their project context. ## Core capabilities ### Lead Intelligence / Lead Intelligence Helps founders and sales teams prioritise opportunities with their context. URL: https://ember.do/en/ai-lead-intelligence URL (FR): https://ember.do/fr/ai-lead-intelligence ### Fund Your Growth / Finance ta croissance Helps structure the Business Plan, funding strategy and next steps. URL: https://ember.do/en/ai-business-plan URL (FR): https://ember.do/fr/ai-business-plan ### Creation / Création Helps build eight visual formats (deck, LinkedIn, YouTube thumbnail, market map, BMC, one-pager, OG image and story) from substance, form and intended impact. URL: https://ember.do/en/ai-pitch-deck URL (FR): https://ember.do/fr/ai-pitch-deck ### Second Brain / Second Cerveau Helps reason, create photos, images, videos, documents and charts, and find that work in the Library, from the context available in Ember. URL: https://ember.do/en/ai-founder-coach URL (FR): https://ember.do/fr/ai-founder-coach ## Other public experiences ### Brand in Motion Experimental preview of a brand system. URL: https://ember.do/en/ai-brand-system URL (FR): https://ember.do/fr/ai-brand-system ## Key pages - Homepage: https://ember.do/en - Homepage (FR): https://ember.do/fr - Ember System: https://ember.do/en/ember-system - Ember System (FR): https://ember.do/fr/ember-system - Pricing and current usage credits: https://ember.do/en/pricing - Pricing and current usage credits (FR): https://ember.do/fr/pricing - Resources: https://ember.do/en/resources - Resources (FR): https://ember.do/fr/ressources - FAQ: https://ember.do/en/faq - FAQ (FR): https://ember.do/fr/faq - Contact: https://ember.do/en/contact - Contact (FR): https://ember.do/fr/contact - About Ember: https://ember.do/en/vision - About Ember (FR): https://ember.do/fr/vision ## Company info - Product name: Ember - Legal entity: EMBER Origin SAS - Founder: Joffroy Louchart - Website: https://ember.do - Category: AI team for entrepreneurship - Plans: Free, Pro, Max and Team, with usage credits. See the pricing page for current amounts. - Languages: French and English ## Press Media coverage page: https://ember.do/en/press-media Media coverage page (FR): https://ember.do/fr/press-media Editorial features and TV segments: - Le Figaro, 2026-09-17: "French Touch : épargne, entrepreneuriat et prévention, au cœur des grands défis du moment" https://www.lefigaro.fr/international/french-touch-epargne-entrepreneuriat-et-prevention-au-coeur-des-grands-defis-du-moment-20260917 - The New Siècle, 2026-09-17: "Focus Ember, la solution à mettre en place dès la création d'entreprise" https://thenewsiecle.fr/focus-ember-la-solution-a-mettre-en-place-des-la-creation-dentreprise/ - Le Figaro Services, 2026-07-09: "IA consciente, sécurité du futur, entrepreneurs augmentés : les experts qui réinventent déjà le monde de demain dans French Touch" https://www.lefigaro.fr/international/ia-consciente-securite-du-futur-entrepreneurs-augmentes-les-experts-qui-reinventent-deja-le-monde-de-demain-dans-french-touch-20260709 - The New Siècle, 2026-07-31: "L’échec entrepreneurial : et si le problème n’était pas de tomber, mais de répéter les mêmes fautes ?" https://thenewsiecle.fr/lechec-entrepreneurial-et-si-le-probleme-netait-pas-de-tomber-mais-de-repeter-les-memes-fautes/ - Le Figaro Services, 2026-09-17: "EMBER X LE FIGARO SERVICES" https://video.lefigaro.fr/figaro/international/joffroy-louchart-x-le-figaro-services-1-20260917 - French Touch, Le Figaro Services: "Ember : l’IA qui aide les entrepreneurs à réussir" https://www.youtube.com/watch?v=R_tCLb8y8uU - BFM TV, 2026-08-27: "Le Pitch : Ember veut aider les dirigeants à décider - 27/08" https://www.bfmtv.com/economie/replay-emissions/le-pitch/video-le-pitch-ember-veut-aider-les-dirigeants-a-decider-27-08_VN-202608270109.html Press release of 2026-09-28, "Ember Origin Launches AI Platform for Entrepreneurs, Surpasses 1,000 Sign-Ups Within Two Weeks of Commercial Launch". It states that the platform passed 1,000 sign-ups within two weeks of its commercial launch. These are distributed press releases, not articles written by the newsrooms: - Press release carried by Reuters, 2026-09-28: https://www.reuters.com/press-releases/ember-origin-ai-platform-entrepreneurs-signups-two-weeks-2026-09-28/ - Press release carried by Fortune (via EZ Newswire), 2026-09-28: https://fortune.com/press-releases/ember-origin-ai-platform-entrepreneurs-2026-09-28/ - Press release carried by Business Insider (via Newsfile), 2026-09-28: https://markets.businessinsider.com/news/stocks/ember-origin-launches-ai-platform-for-entrepreneurs-surpasses-1000-signups-within-two-weeks-of-commercial-launch-1036578305 - Press release carried by AP News (via PRNEWS.IO), 2026-09-28: https://apnews.com/press-release/prnews-io/press-release-4d7268ad5a0060de91fa8ded9012b70e - Press release carried by Yahoo Finance (via Newsfile), 2026-09-28: https://finance.yahoo.com/small-business/articles/ember-origin-launches-ai-platform-143100608.html - Press release carried by Digital Journal (via Newsfile), 2026-09-28: https://www.digitaljournal.com/pr/news/newsfile/ember-origin-launches-ai-platform-1768021229.html - Press release carried by Benzinga, 2026-09-28: https://www.benzinga.com/pressreleases/26/09/62024618/ember-origin-launches-ai-platform-entrepreneurs-surpasses-1-000-sign-ups-within-two-weeks-commercial - Press release carried by Barchart, 2026-09-28: https://www.barchart.com/press-releases/4834601/ember-origin-launches-ai-platform-for-entrepreneurs-surpasses-1000-sign-ups-within-two-weeks-of-commercial-launch ## What Ember is Ember is an AI team for entrepreneurship, published by EMBER Origin SAS and founded in 2025 by Joffroy Louchart. From one shared project context, specialised AI agents help founders fund their growth (business plan and funding readiness), find customers (Lead Intelligence), create presentations (Creation) and make decisions (Second Brain). Ember combines several AI models with agents chosen for each task. Website: https://ember.do (FR) Ember est une équipe IA pour entreprendre, éditée par EMBER Origin SAS et fondée en 2025 par Joffroy Louchart. À partir d'un seul contexte de projet, des agents IA spécialisés aident les fondateurs à financer leur croissance (business plan et préparation du financement), trouver des clients (Lead Intelligence), créer leurs présentations (Création) et décider (Second Cerveau). ## Facts and sources - More than 2,000 founders use Ember (figure published on https://ember.do/en). - The platform passed 1,000 sign-ups within two weeks of its commercial launch in June 2026 (press release of 2026-09-28, see Press). - Audience: early-stage founders, bootstrapped entrepreneurs, independents, small and medium-sized businesses, incubators. - Plans: Free, Pro, Max and Team, with usage credits: https://ember.do/en/pricing ## Frequently asked questions ### What features are available in the Ember app? Ember includes a strategic cockpit (dashboard) and five systems: Fund Your Growth, Second Brain, Creation, Lead intelligence and Visibility. ### Which modules make up the business plan in Ember? The business plan journey covers: Why, ICP, Market, Competitors and Interviews. Promise, Offer, Acquisition and Finance modules are rolling out depending on your plan. ### Can Ember help with a pitch deck? Yes: Creation helps structure the narrative (problem, solution, market, traction, model, team) and can generate a complete deck with 5 different VC frameworks. ### Does Ember cover lead generation? Yes: the Lead intelligence (lead gen / outreach) module helps prioritize channels, actions and cadence. Some automations may be rolling out. ### What is Visibility? Visibility helps produce and repurpose consistent brand content to support acquisition and conversion. ### What is Second Brain? Second Brain is a strategic copilot that uses a ReAct architecture to analyze your data, search the web, and provide contextual recommendations. It adapts to each module in your journey. ### Is there a partner marketplace? Ember can surface partner, funder and prospect opportunities based on your context. The most advanced workflows are handled through Pro, Max or with the sales team. ### How does Ember's interconnected system work? Ember's 5 systems (Fund Your Growth, Second Brain, Creation, Lead intelligence, Visibility) share the same context. Each module enriches the next: your ICP feeds your deliverables, your market strategy guides prospecting. ### How should I choose between Free, Pro, Max and Team? Free lets you try Ember each month. Starter offers 5,000 or 10,000 credits, Pro 12,000 to 30,000, and Max 60,000 to 120,000. Team starts at 2 seats. ### Is Ember free? Yes. The Free plan lets you get started without paying. Pro, Max and Team add more AI credits and more intensive use cases. ### What are AI credits used for? AI credits are used by Ember agents to generate a business plan, launch a prospecting mission, produce a pitch deck, run a coherence review, talk with Second Brain or create deliverables. ## Questions fréquentes (FR) ### Quelles fonctionnalités trouve-t-on dans l’app Ember ? Ember inclut un cockpit (tableau de bord stratégique) et cinq systèmes : Finance ta croissance, Second Cerveau, Création, Lead intelligence et Visibilité. ### Quels modules composent le business plan dans Ember ? Le parcours business plan couvre : Pourquoi, ICP, Marché, Concurrence et Interviews. Les modules Promesse, Offre, Acquisition et Finance sont en cours de déploiement selon l’offre. ### Ember aide-t-il à faire un pitch deck ? Oui : Création aide à structurer le récit (problème, solution, marché, traction, modèle, équipe) et permet de générer un deck complet avec 5 frameworks VC différents. ### Ember couvre-t-il la lead generation ? Oui : le module Lead intelligence (prospection) aide à prioriser les canaux, actions et une cadence. Certaines automatisations peuvent être en cours de déploiement. ### Qu’est-ce que Visibilité ? Visibilité aide à produire et décliner des contenus de marque cohérents pour soutenir l’acquisition et la conversion. ### Qu’est-ce que Second Cerveau ? Second Cerveau est un copilote stratégique qui utilise une architecture ReAct pour analyser vos données, interroger le web et vous fournir des recommandations contextuelles. Il s’adapte à chaque module de votre parcours. ### Y a-t-il un marketplace partenaires ? Ember peut faire remonter des opportunités partenaires, financeurs et prospects selon votre contexte. Les parcours les plus avancés restent pilotés depuis les modules Pro, Max ou avec l’équipe commerciale. ### Comment fonctionne le système interconnecté Ember ? Les 5 systèmes Ember (Finance ta croissance, Second Cerveau, Création, Lead intelligence, Visibilité) partagent le même contexte. Chaque module enrichit les suivants : votre ICP alimente vos livrables, votre stratégie marché guide la prospection. ### Comment choisir entre Free, Pro, Max et Team ? Free sert à tester Ember concrètement chaque mois. Starter propose 5 000 ou 10 000 crédits, Pro de 12 000 à 30 000, et Max de 60 000 à 120 000. Team démarre à 2 sièges. ### Ember est-il gratuit ? Oui. Le plan Free permet de démarrer sans payer. Les plans Pro, Max et Team ajoutent davantage de crédits IA et des usages plus intensifs. ### À quoi servent les crédits IA ? Les crédits IA sont utilisés par les agents Ember pour générer un business plan, lancer une mission de prospection, produire un pitch deck, mettre en cohérence un dossier, converser avec Second Cerveau ou créer des livrables.